Internet Marketing is becoming increasingly important for small business owners all around the world. More than 70% of searches done on Google are done for finding information about local businesses. In this scenario, it is critically important for Small Business Owners to give paramount importance to optimize their website for getting better rankings on Google. Following are the top 5 tips which you, as a business owner can implement on your website without much effort:
Top 5 SEO Tips for Small Business Owners
Use Unique Title Tags for website pages
Make sure that each page on your website has a unique page title and a title tag. If you are using Content Management Systems like WordPress or Joomla, this should be fairly easy to do. These two are not necessarily the same thing. Title Tag is what is shown in the search results when the page appears on search results while the page title is the title of the article of the page. Ideally, both of these should contain main keyword you are trying to rank.
Identify keywords to target
Don’t assume that you already know what keywords your customers are using to find your services on google. You will be surprised by the results. There are multiple steps involved in finding your target keywords. First, brainstorm what you think your site is about, and how you want people to find your site. Write down these words, then think outside the box and find terms related to your original terms. For example, if you use “(term) photography”, try using “(term) pictures.”. Specifically, look at the competition and the monthly searches using Google keyword tool.
Keyword use in page content
Spreading your keyword strategically in the content on the page will help you immensely in ranking on search engines. However, don’t stuff your keywords in the content forcefully making your page unreadable or grammatically incorrect. Remember, you have two customers who you are writing your content for: Humans & Search Engines. Make sure your content caters for both of them without reducing the quality of it. It may be worthwhile hiring an outside copywriter and providing them with keywords to use if you do not think you can handle writing the content in an accessible way yourself.
Site description containing relevant keywords
Site description is something more and more web administrators don’t give enough importance to. By having your main keyword(s) in your site description, it not only helps search engines to give your website better rankings, but it also increases your click through rate from the search results. Again, content management platforms like WordPress makes this very easy to do by using a WordPress SEO plugin. Again, do not try to stuff the keywords into awkward ways and making the sentences unreadable.
Good site architecture
Last but not the least, the website should have easy to navigate website structure. Furthermore, the URL address of the inner page of the website should also be highly optimized with relevant keywords. If you have a page about “ blue widgets”, your URL should be something like “//www.(site).com/blue-widgets”, which is easy for search engines to read and identify.
Website should not have too many folders and levels on the server. The general rule is: the closer your page is to the root domain (your //www.(site).com), the easier it will be for search engines to find and index your page. If your URLs start to look like “//www.(site).com/section/category/discipline/(product).html”, you should request your webmaster to simplify the structure.