People succeed in their SEO efforts because they recognize the best practice for their business and they put 100% resources to scale those techniques. But, the question here is – how to find the right strategy for your business. A wrong strategy will drive away the prospects and you will end up wasting huge amount of money. Without any doubt, SEO is important as it increases the footfall to your website. It will surely boost your brand and increase the credibility of your business, especially when your brand comes up in the top searches of the search result.
Video still rules
Videos are a great way to keep the target readers entertained and engaged. But, only a few marketers know that you can improve the website ranking by using these videos. According to a report, 62% of the global Google search is for videos. Therefore, you can grab this opportunity to appear on the first page of the SERPs by uploading a relevant and interesting video. Videos usually get 50 times more response than the traditional content on the website. Furthermore, more and more marketers are likely to leverage the power of videos to win the trust of the target audience. Make haste while the sun is shining and use different SEO checkers.
Voice search is the next happening thing
Today, a plethora of people uses the voice search as it is convenient and safe. It has taken a huge pain of typing the words for searching anything on the internet. Additionally, all the mobile devices have a voice search feature. However, you need to ensure that your content is easily searchable using the different voice search features offered by Google Now and Siri.
Mobile apps are the future
Whether you create game app or a mobile app, your customers are going to love it because mobile apps are the future. People today prefer using apps over websites because they are accessible through just one click. Therefore, creating a user-friendly and interesting app for your brand is essential.
A winning SEO SEM strategy requires patience and hard work.