Just like personal trainers hide about the amount of weight you can lose through their workout plans, SEO agencies hide a lot of things to attract. SEO companies usually do not clear the misconception and give vague answers when asked about the complex search engine optimization process they use while executing the campaign. Agencies do this to make a relationship work smoother and ensure long term relationships with their customers. Here are a few secrets, which a majority of agencies hides from their customers.
Content is not the only thing
Most SEO agencies stress and give undue importance to the content. Content is king, according to them, but a king without a kingdom is nothing. You may have posted good content on your web pages, but if you do not have an audience to read, the content is a waste. After producing great content, you have to work harder to acquire customers and ensure that your content is seen by the target audience. You have start a blog, attract readers, post of the best networks to drive and increase traffic to your website. Driving traffic is essential as only then customers will become aware about your products and take necessary steps to make a purchase.
Search engine ranking cannot be guaranteed
SEO is all about increasing visibility and driving traffic to the website, and no one can guarantee a ranking for a particular keyword. Agencies who boast of a achieving a ranking are actually fooling the customers because a lot of variables are considered for ranking. One keyword mapping is no longer a criteria for ranking of the search engines. Likewise, a content going viral on the internet rarely happens. Beware of agencies offering the same to your brand. Again, going viral is hard, but it is not an impossible task, but you really need to burn the midnight oil to achieve success in the online marketing.
No one is perfect, but we offer the best
Any SEO agency claiming of knowing in and out of SEO is lying because it is a huge ocean and knowing everything is next to impossible.