Few types of online marketing business can benefit largely from SEO as you can secure website traffic and optimize the web pages to drive traffic to your most popular pages. As a marketer, you need to understand that SEO is changing constantly and evolving. New technologies and new algorithms are coming on a regular basis, which makes it even more essential to understand the latest SEO trends affecting your ecommerce website. Here are a few trends, you need to pay attention before starting a search engine optimization campaign.
Long form content
Until recently, short form content had captured the ecommerce market. Companies used to place a title, followed by a brief description and a handful of photos. However, recently, customer and search engines have shifted towards a long form of content. Long form of content provides more details and increases the interest of the target audience. The more information you share with the readers, the more chances you have to attract the potential customers. Therefore, focus on encouraging long content on your blog to describe your offering to the target audience. Long form content is the backbone of your search engine optimization content.
Video content is outperforming
With the increasing number of videos and availability of WiFi, the video sharing capability has drastically increased. Video content show up easily during the search engine results and has more potential to become viral than any other form of content. Marketers who use videos have a better response and engagement rate than marketers ignoring the power of video content. And, if you’re not using video content on your blog and product pages, you are missing out on potential opportunities and you’re far behind the time.
Local results are essential
Local SEO has become prominent in the past few years and their importance is likely to increase in the upcoming years. Many ecommerce websites do not think about local SEO because they operate at a national level. Pursuing a local strategy can help ecommerce companies differentiate themselves from the competition and attract more local customers to your website.