Who doesn’t want more traffic to their blog, irrespective of the blog traffic they already receive. And, you’ll agree that there’s no better and cheaper method than Google. Your blog may have visibly good quality content over the competitors, but it still doesn’t rank in the first page of the search engines. There could be many reasons, including, low quality backlinks, weak on-page SEO or tough competition for the keywords. Whatever may be the reason, your business suffers the loss and you’re incapable of driving traffic to your blog. Here are a few technical search engine optimization tips to help you reach the target audience.
Host the blog on reliable servers
The quality of the website hosting service is essential because it’s the engine, which drives traffic to the blog. You simply cannot afford to compromise on the quality of the servers. Non-reliable servers can be hacked easily and you’ll end up losing your data because of lack of auto-recovery system. Additionally, Google is extremely vigilant and keeps a close eye on these parameters. If the hosting server goes down on a regular basis, it’ll definitely affect your ranking. And, if the site is hacked, you can even get blacklisted from all the search results. Therefore, invest in hosting your blog on a reliable server.
Focus on using a responsive blog theme
Today, more than 50% of online searches are carried on a mobile device and if the blog is not mobile friendly, you’re missing out on a large chunk of the audience. But, just because the blog is accessible on a mobile, it’s not mobile friendly. A mobile friendly site uses responsive designs such that it fits all screen sizes and make navigation smooth for the mobile readers. Mobile optimization is a key SEO requirement and ignoring it can lead to low online ranking.
Remove duplicate content from the blog
Google is extremely harsh on blogs that copy from other websites and you need to remove both duplicate and copied content. You’ll lose traffic because of similar meta-descriptions on multiple pages.
As a blogger, you need to stay updated with the latest techniques to improve the blog traffic.