Today, of all the digital marketing methods, SEO is most misunderstood by marketers because it’s complex and technical in nature. With constant changes to Google’s platform, marketers find it difficult to cope-up with the existing changes and end up committing forced errors. Local search engine optimization is essential as it helps in connecting with the desired audience. Here are a few myths that need to be taken care of.
SEO plays a smaller role in marketing
With the rise of social media and content marketing, many marketers are predicting the end of SEO. But, on the contrary, search engine optimization has grown bigger as it overlaps with user-experience, web-design and anything else that the business needs. Local SEO particularly is playing a significant role in driving customers as it helps in connecting with people near to your store. Today, most of the readers search online for a brick-and-mortar store before making a purchase. The priority of SEO isn’t sharing information that the people need, it’s more about creating an awesome customer experience. SEO does play an important role in marketing and helps brand reach the desired search engine ranking.
Posting on Google+ improves ranking
It’s nearly impossible for people to reach your Google+ account unless they search for the exact name of your business. Therefore, posting on Google+ is not going to drive any significant traffic to your website. You need to divert your attention to other platforms that can actually help you improve your search engine ranking.
If you don’t claim your business, you will not get any ranking
Many people think that if their business is not verified, it’s likely to get vanished from Google. However, it is not the truth. Your ranking will improve, if you claim your business because you add more data to the listing. Many a times, unverified pages outranks the pages that are verified. Whether you claim your business or not, your rankings will improve.
You need to separately work on Local and Organic SEO
There are many people who invest separately in local and organic SEO. They hire different companies to take the responsibility for improving their local and organic SEO. You need to understand that separating these two is impossible as both are related to each other.