Picking up the right SEO agency is a daunting task, especially for small businesses. They are susceptible and exploited by unprofessional organizations. And, with a tight marketing budget, falling prey to big promises made by the SEO agency is extremely easy. As a marketer, you need to understand that SEO takes time and it’s virtually impossible to achieve the first page ranking with shady tactics. Therefore, you should get professional insight and consider asking the following questions before hiring a professional SEO agency.
Will you address both on-site and off-site SEO?
A well-rounded SEO agency is likely to align both off-site and on-site elements to maximize the success of your campaign. An AdWords campaign can definitely drive traffic to your website. However, if you fail to fix the broken links in your website, traffic will get diverted from your website. Furthermore, any agency that is working only on off-site and ignoring the on-site problems is probably inexperienced and will never result in the ROI that you need. As a marketer, remember that you need both on-site and off-site SEO optimization for best results.
How will you involve in day-to-day activities?
It is unrealistic to expect an SEO manager to take care of every small detail. But the manager should always be aware of what is happening every day. Therefore, give your SEO project to a team that is in-house and located in some other country. Additionally, many SEO companies outsource their work to other inexperienced companies at a much lower rate and sit back and enjoy the money collected through your website. It’s your money and be sure you’re paying for the right work. Agencies who do not involve in your day-to-day activity will never be able to help you reach the top search pages.
Show example of your previous work
Ask these agencies to show their previous work and ask for the email address of the previous clients. You can contact these companies and inquire about the level of satisfaction. Ask for portfolio of work done by the SEO agency you’re planning to hire.