An SEO audit is one of the most complicated and time consuming step in the whole SEO process. A proper planning phase is required to specify the SEO campaign and nailing down the deal. Interacting with the clients and sending your message across is the phase where most marketers fail to deliver. Inaccuracies in the search engine optimization audit will lead to poor recommendation and affect your reputation both as an SEO specialist and as an auditor. Today, building an online reputation and ranking is essential to give exposure to the online business. Without a strong search engine ranking, you will rarely see visitors on your website. Here are a few pitfalls to consider during an SEO audit.
Interact and communicate with the client
For an SEO audit, it is essential that you and your client are on the same page in terms of expectation and results. Differences in the expectation will only hamper the professional relationship. Clear communication with the clients is crucial. Additionally, you need to have a good understanding of the business of the client to interact effectively. A client in the end wants to know about your SEO knowledge and how it will affect their business in the future. Before, going for an SEO audit, remember to ask the conversion rate, the source of lead generation and their goals in the near future to prepare for the meeting with the client. Ask questions which you find relevant to avoid making any assumptions that will hinder your business goals.
Define goals accurately
A majority of the clients have very vague goals when it comes to SEO rankings and results. This is a normal trend because the clients are mostly unaware about the technicalities of SEO. Undoubtedly, SEO gives the result, but it takes time to achieve the desired result. You need to spend time explaining the clients about the realistic results to avoid confusion in the end. Create specific goals and decide upon the data you will require to reach to the desired goals. Remember, to create a timeline for the events and deliver accordingly.