Today, visual media is one the most effective way to promote the business online and engage the audience. The technological changes have made visual media an important online marketing tool because more than 80% of the customers read the content on their Smartphones. Customers prefer seeing a video over reading boring and dull text. Remember how YouTube was able to revolutionize the cooking experience by uploading a video of every recipe. Customers found it easier to watch the video and cook over reading a recipe from the book or the internet. Video media helps to garner the attention in the cluttered online marketing world. Here a few reasons why video is an important tool.
Video offers clarity
Different and vibrant colors, captivating voice and good quality video content can easily trigger different emotions of the customer. Video messages leaves a lasting impression in the minds of the customer and give them the ability to retain the message that has been read. The information is retained in the mind of the customer, which is impossible with other form of online marketing. Video marketing is similar to advertisements in the television because customers connect and retain interesting video often accompanied by jingles.
Videos piques interest
Video is trigger and piques interest at different levels. This ensure that the offer is more exciting and interesting to the customer. An engaged audience will definitely remember the brand and the message for a much longer time than an unengaged audience. You can create a strong bond and build life long relationship with the customers using visual media. Today, it is the leading tool to attract the attention of the potential customers and keep the existing customers engaged.
Video ensures simple yet effective communication
Communicating the message to the customer at a personal level is often a difficult task with text messages. However, with visual media, you can connect and deliver simple messages in an effective manner to the customers. Instead, of writing plain text you can send a video of the same and notice the differences.
Use visual media to connect with the customers.