Guide to Online Marketing

The online world has changed at a fast pace in the year 2015 and you need to stay at par with the changes to ensure that 2016 brings a lot of business to your brand. Following the best practices of online marketing will help you in the marketing efforts, but not all the best practices are meant for every business. Sometimes bad practices can backfire and you will have to bear negative repercussions. Before understanding the best practices, it is essential to learn about some key terms, so that you can effectively use the guide to online marketing.

1

Check your analytics

Marketers believe that checking the analytics on a daily basis will help you achieve the marketing goal. But, many marketers are unaware about what the term analytics mean and its significance to your brand. You need to keep track of the bounce rates as a high rate indicates that a problem is there with the online marketing campaign. Keeping an eye on the marketing analytics will help you attract more customers as you will rectify the reasons for a customer leaving the marketing campaign. Check the results weekly and monitor the progress of the campaign to understand the requirement of the customers. Analytics is basically analyzing the overall success and failure rate of the online marketing campaign.

Conversion rate optimization

Using A/B testing will help you focus on the overall idea of the campaign and you can tweak the campaign according to the preference of the customer. Test the web pages based upon their priority. CRO is a structured method of improving the overall performance of the website. It will help you increase the number of visitors on the website. You will be optimizing the sponsored search ads, website design and landing pages to target customers who are genuinely interested in your brand. When customers complete the desired action, the sales figure will automatically increase. Additionally, you can group a set of keywords and organize them in a powerful way and your online marketing campaign will become successful.

Online marketing is a powerful platform to connect with the customer effectively.