When your business was just starting, you probably created a basic marketing campaign to make your online presence felt. For many business owners, this necessarily meant setting up different social media accounts and creating a basic website to optimize the conversion rate. However, as your business grows, you need to adapt to the changing technology and leave the old marketing tactics. You need to automate your online marketing campaign. It’s time to refresh your marketing strategies and win back the traffic to your website. Focus on reviewing the marketing tactic at least once in six months to keep your business on track.
Retarget your campaign
Sending personalized messages to everyone on every platform is next to impossible unless you hire a costly marketing agency. As a part of your retargeting campaign, look for sources resulting in highest conversion rate and deliver frequent updates on that particular platform. For business to consumer companies, you can focus on Facebook, Twitter and blog to attract the potential audience. And, for business to business companies, focus on strengthening the LinkedIn network by posting useful content and connecting to people who are interested in your offering. The retarget campaign is the leading way to refresh your online marketing campaign.
Focus on your blog
Is your blog still bringing traffic to your website? Is your traffic converting to real customers? If the answer to the question is ‘no’, you need to focus on improving the quality of the content you are posting on your blog. Readers respond to high quality content and prefer quality over quantity. Posting random stuff and expecting clients to convert is impossible because unless you deliver value, expecting customers to make a purchase is very difficult. Share true, innovative and interesting stories to reap benefits and engage the readers.
Focus on your delivery methods
If your content automation, social media automation and auto-blogging are not clicking with the readers, you need to change your delivery methods to engage the readers. Revert to a more personal approach, if you want to build a long-term relationship with the readers.