Today, being mobile doesn’t mean simply having a mobile-friendly website, it’s more about staying competitive and provide the readers with content, apps and game they love. More and more customers are switching to Smartphones to browse, select and make a purchase. Surprisingly, more emails are being viewed on a mobile device as compared to a desktop. In short, mobile have completely revolutionized every aspect of marketing. Additionally, you require mobile apps to win the trust of the readers and this is where an android development company play an important role. Here are a few reasons why small businesses need to have mobile apps.
Mobile geo targeting
With the increasing rise of geo-targeting, it has become extremely simple for companies to track and customers through their mobile app. Ola and Uber are the best example of companies who are leveraging geo-targeting and providing their facilities to the customers. By integrating geo-location technology in your app, you can send offers to readers who are in proximity of your brand. You can effectively deliver targeted ads to the customers at the right place and time. Whether you develop iOS or android apps, you need something attractive and interesting for the users to hit the download button in Playstore.
Mobile loyalty programs
Customers who download the app get exclusive rights to early bird offers, discounts and more. Airtel, one of the leading telecom giant offers up to 5GB free data to customers who recharge using their mobile app. Through such offers, your customers feel privileged and valued. It helps in increasing the engagement rate and revenue of your business. Through the app, you can acquire personal data and send interesting offers on their birthday and anniversary. Moreover, without a mobile app, your brand will be incapable of engaging the readers.
If you’re offering services such as a salon or hospital your app can provide the facility of booking an appointment. Furthermore, it will help customers save a lot of time and you can provide the confirmation via a message.
Therefore, focus on asking your iOS development company to create interesting and user-friendly mobile apps.