Email Marketing
What is Email Marketing?
- Its direct form of marketing (Eg. A company communicating with its customers directly)
- It uses Electronic Mail (Email) as the means of communication
- Its usually FREE for your potential/existing customers to read
- Its allows you to promote your products and services to targeted audience
What are the benefits of Email Marketing?
- Enhances your relationship with your customers through personalization
- Acquiring new customers or convincing existing customers by promoting your services
- Proven High Return on Investment if done properly (Highly Cost Effective)
- Over half the internet users around the world check or send email on a typical day
- Strengthens brand awareness and loyalty to your products & services
How does Email Marketing work?
- You Design your Email Newsletter
- Build your Mailing List to send your newsletter to
- Send your Email Newsletter
- Track the responses to your Newsletter
Quick Facts
- More than 3,465,027,577 people check/send their emails everyday (World Stats | Wikipedia)
- 107M Retail, 15M Computers and 10M Consulting industries use Email Marketing (Email Manager)
- More than 50 Billion Emails are sent everyday by millions of people around the World (IDC)
- The most popular email client is Microsoft Outlook with more than 43% market share (Litmus)
- Over 80% of the Emails receive a response within 72 hours (Email It)
How do I get started with Email Marketing?
